About Us

We are a UK owned and operated company. We are all ex-tobacco smokers and all of us were absolutely sick of smoking tobacco. We all have families and we've all tried the current Nicotine Replacement Therapies (NRT's).

We failed with them all.

Then came the Personal Inhaler/e-cigarette. We came to the conclusion that this is the first effective alternative to tobacco. We spent six months buying products from the various retailers on the web and in the shopping malls. We felt that whilst they had potential, frankly most of them weren't that realistic and tasted pretty bad. Worse still was their reliability. The majority broke after a few weeks.

The answer?....a few trips to China. We reckon we've visited all the manufacturers of these devices and it was an absolute no-brainer to choose who we'd buy from. After five independent trips in as many months, to multiple manufacturing facilities, each one of us came back with the same name. Our manufacturers have obviously invested a lot of time and effort and after some amendments to the microprocessor for us, together we've come up with what is simply a better quality, more realistic, longer lasting and better tasting product. We could have bought cheaper but that's not what we we're after. We stand behind our products 100% and we all use the same products we sell. Not one of us has smoked an "Analogue" cigarette since.

All of our units are checked, batteries charged and re-packaged in the UK.  We trust what we sell and we think you will too. To back this up, we continue to travel to our manufacturers regularly and as a result, we give you a solid guarantee. There are cheaper models out there, go and try them, but know that if you buy from us, you'll get the best product at the best price with the best customer service available. If you have any questions or are in any way unhappy with our products or service, please give us a call or write to us and we'll do our best to make it right.